This Privacy Policy describes how our brand in New Zealand collect, use, disclose and safeguard your personal information. Unless otherwise indicated, all Brands in New Zealand follow this Privacy Policy.

INFORMATION PROCESSED

We may collect or process various types of information about you, which will depend on how you interact with our company. The specific categories of information we gather include:

• Personal Identifiers and Contact Information: This includes your name, address, email address, telephone number, and username or social media handle.
• Device Identifiers: Information related to your device, such as your MAC address, IP address, and other online identifiers.
• Demographic Information: Details such as your age, date of birth, sex, and gender.
• Physical Characteristics: Attributes including your hair type and color, skin type, and eye color.
• Biometric Information: Data such as facial geometry, which may be utilized in certain virtual try-on applications or skin diagnostic tools.
• Commercial Information: Information regarding products or services you have purchased, returned, or considered, along with your product preferences.
• Payment Information: Details about your payment methods, including payment card information (such as card number, delivery address, and billing address).
• Identity Verification Information: Data such as loyalty member ID and authentication information (including passwords).
• Identity Verification Information: Data such as loyalty member ID and authentication information (including passwords).
• Online or Network Activity Information: Insights related to your interactions with our websites, mobile applications, and advertisements, including browsing and search history, as well as log file data like browser type and visited webpages.
• Geolocation Information: Information that can help identify your physical location, such as GPS coordinates or the approximate location of your device.
• Audio and Visual Information: Recordings of your voice during customer service calls and images captured through video surveillance in our retail stores.
• Professional or Employment-Related Information: Data pertaining to professional licenses or certifications related to our professional programs.
• Health and Medical Information: Information regarding skincare concerns, diagnoses, medical reports, and history.
• User Content: Communications with us and any content you provide, including photographs, videos, reviews, articles, survey responses, and comments.
• Inferences: Insights derived or created based on the aforementioned information.

HOW WE COLLECT INFORMATION

We may collect personal information about you from a variety of sources, including:

• Directly from You: This occurs when you make a purchase on our website or in our retail stores, engage with us on social media, contact us with inquiries or complaints, utilize our mobile applications, create an account on our websites, register for brand loyalty programs or marketing lists, respond to surveys, participate in contests or promotions, make appointments, or sign up for events.
• From Friends or Family Members: We may receive information when a friend or family member sends you a gift or makes a referral.Through Your Interactions with Our Websites or Emails: When you visit our websites or engage with our emails, we (along with third parties we collaborate with) may automatically gather information from your browser or device. This includes device identifiers and online activity data through technologies such as cookies and pixel tags. Cookies are small text files placed on your device to uniquely identify your browser or store information. Pixel tags are small images embedded in our websites or emails that help us collect information about your interactions with our content and facilitate the placement of cookies.
• Via In-Store and Offline Technologies: We utilize technologies such as video surveillance, traffic counting devices, WiFi technology in and around our retail locations, and call recording technology during customer service interactions.
• From Our Business Partners and Service Providers: This includes information from demographic companies, analytics providers, advertising networks, third-party retailers or distributors, and other collaborators.
• From Social Media Platforms: We may gather information from platforms such as Facebook, Instagram, Twitter, Pinterest, and Google when you interact with us or log in to our websites using your social media credentials.
• From Other ELC Brands: Information may also be sourced from other ELC brands with which you have engaged.

We may combine information obtained from these various sources, such as integrating data collected in-store with online information.

HOW WE USE INFORMATION

We may utilize the information we collect about you for the following purposes:

• To deliver products and services, which includes fulfilling orders, processing payments, managing your account or loyalty program membership, addressing concerns, assisting with product recommendations, and overseeing current and past purchases.
• To facilitate communication, including responding to your inquiries or complaints and assisting you in placing orders.
• To manage your participation in special events, contests, surveys, or promotions.
• For marketing and advertising purposes, such as sending postal mail, text messages, emails, push notifications, or other communications, as well as displaying tailored advertisements for products and services on social media and various websites.
• To operate and analyze your interactions with our websites and mobile applications. This includes remembering your information to streamline your experience, understanding your preferred purchasing methods, determining the browsers and devices you use, and evaluating and improving our services, advertisements, websites, and applications. For instance, we employ Google Analytics on our websites. For detailed information on how Google collects and utilizes your personal information when using its services, please visit:

How Google Uses Information From Sites Or Apps That Use Our Services.

To enhance and manage our business operations, including conducting analytics, ensuring quality assurance, processing product-related claims, conducting research and development, and performing accounting, auditing, and other internal functions.

For legal and security purposes, such as detecting, preventing, and prosecuting fraudulent or illegal activities, loss prevention, identifying and correcting bugs on our websites or applications, and complying with applicable legal requirements, relevant industry standards, and our internal policies.

Additionally, we may use your information for other purposes, providing specific notice at the time of collection.

HOW WE SHARE INFORMATION

We may share your personal information with the following entities:

• Our Brands:
• When you engage with a brand, we may share your personal information with other brands within our network. These brands may utilize your information for the purposes outlined in this Privacy Policy.
• Our Subsidiaries and Affiliates:
• We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis, consistent with the purposes specified in this Privacy Policy.

Service Providers:

• Personal information may be shared with service providers who perform functions on our behalf in accordance with our directives. We do not permit these service providers to use or disclose your information except as necessary to fulfill their services or adhere to legal obligations. Examples of such service providers include those handling credit card transactions, order fulfillment, website functionality, hosting, analytics, and advertising and marketing services.

Parties to a Corporate Transaction:

• We reserve the right to transfer your personal information in the event of a sale or transfer of all or part of our business or assets, including during mergers, acquisitions, joint ventures, reorganizations, divestitures, dissolutions, or liquidations.

Advertising Companies:

• We collaborate with third-party advertising companies, such as advertising networks, to serve advertisements on our behalf.
• Other Third Parties:
• Additionally, we may disclose your personal information in the following circumstances: (i) if required by law or legal proceedings, (ii) to law enforcement or other government officials, (iii) when we believe disclosure is necessary to prevent physical harm or financial loss, or in connection with investigations of suspected or actual fraudulent or illegal activities, (iv) as otherwise required or permitted by law, or (v) with your consent, such as in the case of third-party salons and spas.

HOW YOU CONTROL YOUR INFORMATION

You possess rights and options regarding your personal information in our possession.

Data Subject Rights:

• Depending on applicable local laws, you may have specific rights concerning your personal information. For instance, you may request access to the personal data we hold about you, update and rectify any inaccuracies, or request deletion or transfer of your information to a third party. To access, modify, or delete your personal information, please contact us via email. We may take reasonable measures to verify your identity upon receiving your request. Additionally, you have the right to file a complaint with the Privacy Commissioner.

Marketing and Advertising Preferences:

• Your online account may allow you to adjust your marketing preferences. You can opt out of receiving marketing communications (such as emails, postal mail, or text messages) by following the unsubscribe instructions included in those communications, or by contacting us via email. Upon unsubscribing from our marketing communications, we will cease using your related personal information (such as your email address or phone number) for targeted advertising purposes.

Mobile Device and Browser Preferences:

• Depending on your mobile device or web browser, we may request your location or seek permission to send you push notifications. You can modify these preferences through your device’s settings.
• Cookie Preferences:
• You have the ability to manage how certain cookies are utilized on our websites. You can adjust your cookie preferences at any time by modifying your browser settings.

HOW WE USE COOKIES

Cookies are small text files that websites store on your Internet-connected device to uniquely identify your browser or to retain information and settings. This functionality enables us to recognize you upon your return to our websites, facilitating personalized experiences and advertisements. We utilize various types of cookies, including strictly necessary cookies, performance cookies, functional cookies, and targeting cookies.

You have the option to modify your cookie preferences through your browser settings. Be aware that changes to your cookie preferences will only apply to the specific browser from which you submit your opt-out request. Therefore, if you use multiple browsers or devices, you must opt out on each one individually. Since your opt-out preference is stored using cookies, if you delete your browser’s saved cookies, you will need to opt out again on that browser and device.

Please note that our websites are not configured to respond to “do not track” signals from browsers.

HOW WE PROTECT YOUR INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.

Our products and services are designed for a general audience and are not intended for or directed to children.

UPDATES TO OUR PRIVACY POLICY

This Privacy Policy is subject to periodic updates without prior notice to you, reflecting any changes in our practices regarding personal information. We will publish a notification on our websites to inform you of any significant alterations to our privacy practices, and we will indicate at the top of the Privacy Policy the date of the most recent update.

YOUR DATA CONTROLLERS

A data controller is the entity or entities responsible for collecting your personal information. The data controllers in New Zealand are as follows:

Controller for All Brands: DECADENT DESIRES

HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy, or if you would like to exercise your rights, you can contact our Privacy Officer by emailing us at decadentdesiresxo@gmail.com

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by postal mail, telephone, email or through a notice on our websites.